CONTENT DESIGN
Senior Content Designer with 7+ years of experience across ad tech, fintech, and healthcare. Catch me at the intersection of business strategy, product, and writing. Or in New York City. π
SEE MY WORK βLed end-to-end content for a new Meta Ads product that unified awareness and sales campaigns under one budget.
Led end-to-end content for a new Meta Ads product that unified awareness and sales campaigns under one budget.
Turned a phone-only dispute process into a self-serve flow inside the Citizens mobile app.
Created Apollo's content design system, including voice, tone, and content guidelines, reaching 40,000+ users.
A collection of naming work, UX copy, and writing samples across various projects.