WORK
FULL FUNNEL
Led end-to-end content for a new Meta Ads product that unified awareness and sales campaigns under one budget.
Meta
2025–Present
FULL FUNNEL
Led end-to-end content for a new Meta Ads product that unified awareness and sales campaigns under one budget.
MOBILE DISPUTE
Turned a phone-only dispute process into a self-serve flow inside the Citizens mobile app.
APOLLO DESIGN SYSTEM
Created Apollo's content design system, including voice, tone, and content guidelines, reaching 40,000+ users.
WRITING SAMPLES
A collection of naming work, UX copy, and writing samples across various projects.