NATHAN HASTINGS-SPAINE — RESUME

AI Native
content designer

7+ years shaping product experiences across ad tech, fintech, and healthcare. Currently building AI-native workflows with Figma Make, Cursor, and Claude Code to ship faster, audit smarter, and deliver more.

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Led end-to-end UX writing for Meta's Ads Manager products, partnering with UXR to validate decisions and driving cross-functional alignment across Product, Engineering, and Legal.

Shaped the language across Citizens core authenticated experiences: mobile banking, online banking, and an AI-powered virtual assistant serving millions of customers.

Defined voice and writing standards for AmerisourceBergen design system while shipping UX copy across a high-complexity platform serving 250,000+ health systems and pharmacies.

Co-founded a design agency delivering content strategy and UX writing for clients across industries, from brand voice through product copy and digital experiences.

Content StrategyUX WritingInformation ArchitectureUX ResearchConversation DesignAI Content DesignDesign SystemsVoice & ToneNamingContent GovernanceAccessibility
Claude CodeCursorFigma MakeFigmaManusSitecoreWordPress

The George Washington University

School of Business

BBA, Finance · Cum laude · May 2016